In a study conducted by Netpop and Media-Screen, Internet broadband users spend an hour and 40 minutes (48% of their spare time) online in a typical weekday, and more than half of that is spent accessing activities related to entertainment and communication.
Search engines and social networking sites are gaining in popularity, says the report, influencing an equal number of people as magazines and newspapers. 48% of younger users say they learn about new entertainment through community, review and video sharing sites and blogs. Only 25% say they learn about new entertainment through television.
Two online media activities - sending email and visiting Web sites for personal reasons - are more popular than watching television, says the report:
Regular Media Related Activities (% of Respondents)
Online Media Includes
Send Emails 90%
Visit Web sites for personal reasons 81%
Play online casual games 52%
Instant messaging 35%
Listen to MP3s 28%
Sent text messages 26%
Listen to Internet/online radio 25%
Offline Media Includes
Watch Television63%
Read magazines/newspapers 52%
Watch videos/DVDs 52%
Listen to AM/FM radio 48%
Play video games 34%
Watch pre-recorded TV 23%
Watch video/movies on portable device 14%
Source: Media-Screen and Netpop Play 2006 and Center for Media Research
How do you spend your time? imagine if you tracked your time for one week.
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